Bleaching Agents Market Size with Future Investment, Key Driven, Gross Margin, Regional Overview
Market Highlights
Bleaching agents are food additives that whiten the color of
flour and flour products. Oxidization and reduction are the main chemical
reactions that bring about this decolorization. In the production of cheese,
bleaching agents are generally applied to yellow colored whey to decrease the
color of the product. Whey is the liquid extract after the processing and
straining of milk. Usually bleaching agents, such as peroxides, are used for lipid
oxidation in liquid whey.
The bleaching agent market has been segmented as type of
bleaching agents into azodicarbonamide, hydrogen peroxide, ascorbic acid,
acetone peroxide, chlorine dioxide, and others. Hydrogen peroxide generates the
most revenue in bleaching agents market owing to its strong oxidizing property,
hydrogen peroxide is used in some foods such as wheat flour, edible oil, egg
white, and many more. Hydrogen peroxide also acts as an antimicrobial agent in
food such as milk, and as a sterilizing agent for food packaging materials.
Bleaching agents market size is segmented by application
into dairy, bakery, convenience food, and others. The bakery category holds for
the major share in bleaching agents industry owing to the primary use of bleaching
agents as whitening and improving texture of the flour dough. Azodicarbonamide
and chlorine dioxide are few of the bleaching agents used to whiten flour.
Previously, whitening of flour was done naturally and limitations arose such as
longer processing time, more working space and contamination prevention. The
addition of bleaching agents overcame all such problems of time, space and
hygiene maintenance thereby boosting the growth of bleaching agents market
share.
The bleaching agent market is bound to soar high due to the
increasing demand of bread and bread products, making it a high revenue
generating market for the players in the coming years.
Key Players
Some of the key players in the global bleaching agents
market are BASF SE (Germany), Aditya Birla Chemicals (Grasim) (India), Evonik
Industries AG (Germany), Solvay Chemicals Inc. (US), Akzo Nobel N.V.
(Netherlands), Hawkins, Inc. (US), Peroxychem (US), Spectrum Laboratory
Products, Inc. (US), Gujarat Alkalies and Chemicals Ltd. (India), and Kemira Oyj
(Finland).
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Regional Analysis
Geographically, Europe is witnessed to hold the maximum
share in global bleaching
agents market size owing to the rising demand for wheat products. Bleaching
agents such as ascorbic acid, emulsifiers and few oxidizing agents such as
bromate, or chlorine are also added to brighten the flour in this region.
North America is seen to be contributing a healthy revenue
share towards bleaching agents market owing to the high consumption of diary
products such as milk and cheese. According to the UN, the US produces 29% of
the global cheese. Most of the cheese is produced with the use of bleaching
agents in this region thereby boosting the growth of bleaching agents market.
Asia-Pacific is witnessed to be the fastest growing market for bleaching agents
owing to the growing consumption of baked food products due to globalization of
eating habits and rising per capita disposable income.
Segmentation
The global bleaching agents market analysis has been
segmented into type and application.
The market on the basis of type has been segmented into
azodicarbonamide, hydrogen peroxide, ascorbic acid, acetone peroxide, chlorine
dioxide, and others.
The market, by application, has been segmented into dairy,
bakery, convenience food, and others.
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