Coffee Market Analysis: Upcoming Trends, Region, key Player, Future Demand, Forecast
Market Synopsis
The global coffee market is projected to
garner USD 102,279.2 million during the forecast period (2018-2023). The global
market is likely to demonstrate 4.32% CAGR owing to the increased consumption
of coffee across the world. A beverage with widespread consumption in the
world, coffee has been through several changes and innovation over the past
years. Coffee is prepared by brewing processed or roasted coffee seeds. The two
major varieties used in the production of coffee are Robusta and Arabica.
The global coffee market share is expected
to demonstrate a significant growth rate during the forecast period owing to
rapid urbanization and rising per capita disposable income of consumers in
trying new beverages. The frequent innovations in the product variety by the
industry players are anticipated to push the global coffee market revenue during
the review period. For instance, manufacturers have launched products like
coffee pods, coffee premixes, and coffee capsules in order to meet the
increasing demand for convenience food. With the increasing consumption of
coffee across the world, the market is likely to flourish. Coffee is one of the
most widely consumed and demanding beverages in the world. Regions like North
America holds a huge coffee market share where around 71% of the total
population consumes coffee on a daily basis.
On the flip side, fluctuating prices of
coffee beans are likely to impact the market growth adversely. Coffee is one of
the highly traded commodities in the world and is rising rapidly both in
producing and non-producing regions. The climatic change affects the
productivity can also act as a growth deterrent.
Competitive Dashboard
The major players operating the global
coffee market are Tchibo Coffee International Ltd. (U.K.), Tata Global
Beverages Ltd. (India), Nestlé S.A. (Switzerland), The Coca Cola Company
(U.S.), Strauss Group Ltd. (Israel), The Kraft Heinz Company (U.S.), Jacobs
Douwe Egberts (The Netherlands), Starbucks Corporation (U.S.), The J.M. Smucker
Company (U.S.), and Unilever PLC (U.K.).
Global Coffee Market: Segmental Analysis
The global coffee market analysis has been
segmented on the basis of variety, form, distribution channel, and region.
By mode of variety, the global coffee
market size has been segmented into Arabica, Robusta, and others. Among these,
the Robusta type accounts for 4.85% CAGR and is likely to garner USD 30,046
million during the forecast period. Asia Pacific is considered to account for
the maximum proportion in this segment. On the other hand, the Arabica segment
is expected to demonstrate 4.07% CAGR over the review period. Europe is
considered to account for the maximum share.
By mode of form, the global coffee market has
been segmented into whole, ground, instant coffee powder, portioned coffee,
premixes, pods, and others. Among these, the ground form is expected to
demonstrate 4.45% CAGR and is likely to garner USD 63,644.5 million during the
review period. The whole form, on the other hand is likely to project 4.12%
CAGR and is estimated to touch USD 38,634.7 million by 2023.
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Regional Insights
Geographically, the coffee
market analysis span across regions namely, Europe, North America, Asia
Pacific, and Rest-of-the-World.
Among all the regions, the North American
region is predicted to demonstrate 23.88% CAGR during the review period and is
likely to garner USD 24,277.8 million. The growth in this region is attributed
to the high consumption of Arabica in this region. The North American region is
an attractive region among the coffee manufacturers. Expanding product
portfolio by the key manufacturers is one of the major factors contributing to
the growth of the market in this region. Moreover, innovation in flavor is
another major factor anticipated to influence the market growth during the
appraisal period. Manufacturers are focusing on the promotional activities in
order to create awareness among the consumers related to the new product
launch, which further stimulates the market growth.
Europe accounted for nearly 36% coffee
market in 2017
Industry Updates
December 11, 2018: In order to enhance the
experiential customer experience, Starbucks Corporation has decided to open the
fourth reserve bar in Canada which contains rare and exclusive small-lot
coffees. The unique design of these coffee bars aims to entice millennials in
trying novel aromas and brews.
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