Fitness Shapewear Market: Statistics, Gross Margin, Regional Overview, Top Competitor, Forecast
Market Highlights
Shapewear are a type of undergarments made
up from the materials that are elastic and can also remain firm. Fabrics used
to make these Shapewear are designed to tuck and nip the required body part for
a seamless figure. Specifically, Shapewear help to reshape the body as desired,
lift the sagginess, flatten out bulges, and straighten the posture. Development
in fabric manufacturing technology and the use of premium fabrics is making Shapewear
more comfortable, which is further helping to increase the market appeal.
Moreover, increasing disposable income and buying convenience has led to the
market become more approachable to the buyers. Lingerie Shapewear are
specifically designed to bring technology into the intimate apparels. The
camouflaging attributes of the shaping lingerie is also contributing immensely
to the popularity of Shapewear.
Based on the type, the global fitness shapewear
market is divided into body briefs, seamless, control camisoles, long legs,
corsets, body shapers, and others. Corsets is expected to dominate the global shapewear
market share during the forecast period as it is helpful in maintaining the
stomach and lower back tucked in for better shape and posture. However,
seamless Shapewear are expected to be the fastest growing type of shapewear due
their less visibility inside any type of clothing. The millennial population
are the major age group involved in purchases of the Shapewear and are
expecting more natural looks and comfort in them. Apart from the aesthetic
aspects of the type of Shapewear, they also help in the uniform distribution of
sagging skin and accumulated fat.
The market of shapewear industry has been
divided on the basis of distribution channel into store-based and
non-store-based.
The store-based segment which is expected
to dominate the fitness
shapewear market during the assessment period due to higher market
visibility and penetration. The market players are expected to expand through
mergers and collaborations to new locations globally giving rise to more
store-based retail in the future.
However, non-store-based segment which is
online shopping, is expected to grow fastest due increasing internet
penetration and ease of buying. Increasing disposable income and growing
athleisure market is expected to further help the market growth during the
forecast period.
Key Players
Some of the key players in the global shapewear
market are Spanx, Inc.(US), Leonisa (Colombia), Ann Chery (Colombia),
Hanesbrands Inc. (US), Contourglobal PLC (UK), Miraclesuit (US), CPS Shapers
Pvt. Ltd. (India), Swee Shapewear Pvt Ltd (India), Triumph International (UK),
Jockey International, Inc. (US).
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Regional Analysis
The global water-shapewear market has been
segmented by North America, Europe, Asia-Pacific, and the Rest of the World.
North America is expected to dominate due
to higher awareness and high purchasing power parity. However, market of Asia
Pacific is expected to propel with the fastest growth rate during the forecast
period. Large population size and growing disposable income of the population
in the region are expected to fuel the market of Shapewear during the forecast
period. Other factors propelling the Asian market growth include increasing
indulgence in sports and athleisure activities. However, shaping lingerie such
as corsets is not popular in India and other South-East Asian countries unlike
North America and Europe. China holds the largest shapewear market share in the
Asia Pacific shapewear market due to large population size and higher income
households compared to other Asian countries. Also, China is expected to give
more importance to the sports and athletics in the future where the use of such
inner clothing is required.
Segmentation
The global shapewear industry has been
segmented based on type, distribution channel, and region.
By type the market is segmented into body
briefs, seamless, control camisoles, long legs, corsets, body shapers, and
others.
The global shapewear market analysis has
been classified on the basis of distribution channel into store-based and
non-store-based.
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