Flavored Tea Market Types with Leading Companies, Statistics, Regional Share, Forecast
Market Overview
The sale of flavored tea is growing
exponentially as consumers are opting for a healthy lifestyle. Flavored tea
enriches the properties of actual tea plant camellia sinensis. Tea infused with
the flavors of fruits, herbs, and spices have an added advantage of medicinal
benefits, driving the growth of the market. Moreover, flavored tea is gaining
popularity across the globe, as the demand for healthy food & beverages has
been increasing in recent years. These factors will support the flavored tea
market and is estimated to grow at the rate of about 4.2% from 2017 to
2023.
Competitive analysis
The major players in flavored tea market
·
Twining and Company Limited.
(U.K)
·
Numi, Inc. (U.S.)
·
ITO EN (North America) Inc.
(U.S.)
·
Tata Global Beverages Ltd.
(India)
·
The Unilever Group (U.K)
·
Barry's Tea Ltd. (Ireland)
·
C. Bigelow, Inc. (U.S.)
·
Celestial Seasonings, Inc.
(U.S.)
·
Harney & Sons Tea Corp.
(U.S.)
·
Mighty Leaf Tea Company (U.S.)
Market Forecast
The global flavored tea industry is
witnessing an impressive growth over the last few years. This is attributed to
the rising health conscious people both in developed and developing economies.
Also, increasing disposable income of the consumers is anticipated to be the
significant reason for the growth of the flavored tea market during the
forecast period. Growing cases of obesity are projected to surge the demand for
flavored tea market analysis further.
Additionally, key players in the global flavored
tea market are emphasizing to enhance their investment in the product
development to extend the product line. Also, the companies are inclined to
increase their footprints across the world by acquiring local and regional
players. Apart from that, the companies are introducing their products in the
developing economies to penetrate the untapped market. However, limited
availability of spices & herbs may hinder the market growth over the review
period. Nevertheless, all these factors are projected to contribute to the
estimated CAGR of 4.2% of flavored tea market during the forecast period,
2017-2023.
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Downstream analysis
On the basis of the type, it is segmented
into black tea, green tea, white tea, and others. Among them, the black tea is
dominating the market. However, the green tea is anticipated to be the fastest
growing segment in the flavored tea over the forecast period.
On the basis of the flavor, it is segmented
into fruits, herbs, spices, and others. Among all, the herbs segment is
anticipated to dominate the market followed by the fruits segment. However, the
spices segment is projected to be the fastest growing segment during the
estimated period.
On the basis of the distribution channel,
it is segmented in store-based, and non-store based. Among both, the
store-based distribution channel is dominating the market based on the one-stop
shopping experience.
Regional Analysis
The global flavored
tea market types is segmented into North America, Europe, Asia Pacific, and
rest of the world (RoW). The Asia Pacific is dominating the global flavored tea
market followed by North America. Emerging economies such as China, India,
Japan, Australia, and the Latin American countries, offers ample opportunities
for expansion to major players.
The European flavored tea market types is
projected to grow at a steady pace in the review period. The growing
inclination towards functional beverages in Europe is driving the growth of the
flavored tea in this region. Moreover, new innovative product launches are
expected to contribute to the growth of flavored tea in the rest of the world.
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