Hummus Market Analysis: Future Growth by Type, Region with Top Companies| Forecast
Market Synopsis:
Hummus is a popular Levantine or Egyptian food spread made
of cooked, mashed chickpeas, beans, blended with a variety of toppings such as
tahini, olive oil, lemon juice, garlic etc. Hummus enjoys wide acceptance in
regions of Middle East, and North Africa and has spread to other regions of the
globe.
Market Dynamics:
Drivers
Growing popularity aided by globalization, diaspora spread
and the tradition of hummus are aiding the market to a high growth. Hummus has
enjoyed average global consumption growth rates of 8.8 % during the last
decade. The rising income and lifestyle changes, growing quick service
restaurants network, advent of food services web apps, urbanization, growing
awareness of healthy foods, developments of global air-conditioned supply
chains and trucking are other driver of the market. Increasing preference for
artisanal food products, development of newer flavors and growing number of
high end restaurants, are aiding the growth of the market. Popularity of hummus
is also in part to its being made of ingredients which follow Jewish dietary
laws, and it can be combined with both meat and vegetarian meals.
Competitive Landscape Analysis
According to the global report for Hummus Market analysis,
there is high competition across the globe. Some of the major key players are:
- Sabra
Dipping Co., LLC
- Haliburton
International Foods, Inc.
- Tribe
Mediterranean Foods, Inc.
The global market includes many diversified international
competitors with a multitude of dynamics. New players are entering this
competitive landscape, driving the hummus market growth.
Restraints
Negative effects such as changes in the texture due to
refrigeration, transport are the greatest restraint on the market. Value
addition is the best strategy in the market. Fluctuations in the price of raw
materials and the lack of trading consensus for agriculture products has
resulted in seasonal inflation of chick peas, soy, lentils, lemon, garlic,
edible oil etc.
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Segmentation:
To generate an accurate assessment of the global hummus
market analysis has been segmented on the basis of type, application and
region.
On the basis of type the market has been sub segmented by
classic hummus, lentil hummus, edamame hummus, garlic hummus, black hummus, and
white bean hummus.
On the basis of application, the market has been sub
segmented by paste & spreads, desserts, sauces & dips and others.
On the basis of Region, the market has been sub segmented by
North America, Europe Asia Pacific, Middle East and Africa.
Dynamics Players:
The key market players in the global hummus market are
Sabra, Haliburton, Tribe Hummus, Marzetti, Cedar's Mediterranean Foods, Inc.
Athenos and others.
Regional Analysis:
USA and the Middle East holds the largest market share In
terms of value led by the traditional hummus producing regions of Middle East.
USA accounted for 34 % of the global hummus market size by volume in 2015. The
high penetration of tourism and hoteling in the U.S., high influence of media,
coupled with the growing influence of expats and diaspora are the drivers
behind the growth of the U.S. market.
Europe led by Germany, Turkey, France, and the U.K. account
for the second largest market. The growing tourism industry is also a strong
driver of the market in the Asia Pacific region. The market is expected to
shift towards Asia Pacific region led by Japan, China, and India.
The Middle East and Africa regions are expected to
demonstrate a high CAGR growth due to the traditional popularity of hummus. The
nations of Saudi Arabia, UAE, Kuwait and Israel account for the largest share
of the Middle East and Africa market.
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