Hummus Market Share, Regional Revenue, Opportunities, Key Players, Trend |Forecast
Market Synopsis:
Hummus is a popular Levantine or Egyptian
food spread made of cooked, mashed chickpeas, beans, blended with a variety of
toppings such as tahini, olive oil, lemon juice, garlic etc. Hummus enjoys wide
acceptance in regions of Middle East, and North Africa and has spread to other
regions of the globe.
Market Dynamics:
Drivers
Growing popularity aided by globalization,
diaspora spread and the tradition of hummus are aiding the market to a high
growth. Hummus has enjoyed average global consumption growth rates of 8.8 %
during the last decade. The rising income and lifestyle changes, growing quick
service restaurants network, advent of food services web apps, urbanization,
growing awareness of healthy foods, developments of global air conditioned
supply chains and trucking are other driver of the market. Increasing
preference for artisanal food products, development of newer flavors and
growing number of high end restaurants, are aiding the growth of the market.
Popularity of hummus is also in part to its being made of ingredients which
follow Jewish dietary laws, and it can be combined with both meat and
vegetarian meals.
Dynamics Players:
The key market players in the global hummus
market are Sabra, Haliburton, Tribe Hummus, Marzetti, Cedar's Mediterranean
Foods, Inc. Athenos and others.
Restraints
Negative effects such as changes in the
texture due to refrigeration, transport are the greatest restraint on the
market. Value addition is the best strategy in the market. Fluctuations in the
price of raw materials and the lack of trading consensus for agriculture
products has resulted in seasonal inflation of chick peas, soy, lentils, lemon,
garlic, edible oil etc.
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Segmentation:
To generate an accurate assessment of the
global hummus market report has been segmented on the basis of type,
application and region.
On the basis of type the market has been
sub segmented by classic hummus, lentil hummus, edamame hummus, garlic hummus,
black hummus, and white bean hummus.
On the basis of application, the market has
been sub segmented by paste & spreads, desserts, sauces & dips and
others.
On the basis of Region, the market has been
sub segmented by North America, Europe Asia Pacific, Middle East and Africa.
Regional Analysis:
USA and the Middle East holds the largest hummus market
share In terms of value led by the traditional hummus producing regions of
Middle East. USA accounted for 34 % of the global hummus market share by volume
in 2015. The high penetration of tourism and hoteling in the U.S., high
influence of media, coupled with the growing influence of expats and diaspora
are the drivers behind the growth of the U.S. market.
Europe led by Germany, Turkey, France, and
the U.K. account for the second largest market. The growing tourism industry is
also a strong driver of the market in the Asia Pacific region. The hummus market
is expected to shift towards Asia Pacific region led by Japan, China, and
India.
The Middle East and Africa regions are
expected to demonstrate a high CAGR growth due to the traditional popularity of
hummus. The nations of Saudi Arabia, UAE, Kuwait and Israel account for the
largest share of the Middle East and Africa market.
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