Laundry Detergents Industry Share, Demand, Growth, Regional Overview, key Driven, Forecast
Market Highlights:
The laundry detergents market size is
expected to witness high growth in future, due to increasing e-commerce
platforms across the globe. Moreover, growing usage of laundry services in the
emerging economies is expected to aid the growth of market.
Based on product type, the global laundry
detergents market share has been segmented into bars, powder, liquid, pods, and
others. The liquid segment accounted for the maximum market share in 2017 and
is expected to grow at a higher rate during the forecast period due its
increasing usage in residential and commercial sectors such as hospitality
industry, laundry services, textile industry, and others. Residential sector
includes its usage in household cleaning.
Key Players:
Some of the key players in the global
laundry detergents market are Unilever (UK), The Procter & Gamble Company
(US), RSPL Group (India), Henkel AG & Company, KGaA (Germany), Church &
Dwight Co., Inc. (US), Nirma Limited (India), Lion Corporation (Japan), Kao
Corporation (Japan), and Method Products, pbc.(US).
Segment:
The global laundry detergents market has
been segregated, by distribution channel, into store-based and non-store based.
The store-based segment has been further segregated into supermarkets and
hypermarkets, convenience store, and others. The store-based segment is
expected to generate higher revenue, with the supermarkets and hypermarkets
sub-segment being the largest due to the strong and widespread network of
stores. The non-store-based segment is expected to register the higher CAGR
during the assessment period owing to technological advancements in the
e-commerce industry and growing consumer preference for online retailing.
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Regional Analysis:
The global laundry
detergents industry has been segmented on the basis of region, into North
America, Europe, Asia-Pacific, Rest of the World.
North America is expected to dominate the
global laundry detergents market owing to the rising number of e-commerce
platforms is expected to be the major driving factor for product growth,
particularly among the working-class owing to the convenience and easy
accessibility. The e-commerce platform, in the US and Canada is largely
acquired by companies such as Target, Amazon, and Walgreen. These companies
offer wide range of products, which in turn attracts more consumers. Hence, it
is expected to drive the laundry detergents market in coming years
Asia-Pacific laundry detergents industry share
are expected to grow at a rapid pace due to the increasing population in the
countries and consumption of laundry detergents in the regions. Europe is also
expected to project a significant market share owing to the increasing
disposable income of consumers in the countries, have led consumers opt for
different products. Furthermore, hectic schedule of consumers in the countries
have led to adoption of products which are easy and continent to use. Hence,
this is expected to drive the growth of market.
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