Nutritional Bar Market Share, By Type, Product, Size, Regional Demand | Forecast
Market Overview:
Nutritional bars are the best substitute of proper meal for individuals who
require quick energy. Nutrition bar contains most of the carbohydrates such as
fructose, sucrose, dextrose and others in appropriate ratios. The commonly
known nutritional bars include protein bars, meal-replacement bars, snacks
bars, whole food bars, and others. Moreover, in order to enhance the taste of
the bars, manufacturers add various flavors to the product including
chocolates, fruits, peanut butter, savory, spices and others. The high
nutritional value of the product is driving the nutritional bar market size.
Market Forecast:
Nutritional bars are handful collection of low sugar, high protein, high
level of omega-3 and less additives. Increasing population of health conscious
individuals is propelling the market growth of nutritional bars. Moreover, the
trend of consuming nutritional bars as snacks between the meals is gaining
popularity among all age groups which is driving the market of nutritional
bars.
Increasing number of working population followed by hectic
lifestyle of consumers is adding fuel to the growth of the nutritional bar
market share. However, there are large number of product substitutes available
in the market which may have a negative impact on the market growth of
nutritional bars. Nevertheless, all these factors are projected to contribute
to the estimated CAGR of 4.9% of nutritional bar market during the forecast
period 2017-2023.
Competitive Analysis:
The major players in the nutritional bar market
- Atkins
Nutritionals, Inc. (U.S.)
- Clif
Bar & Company. (U.S.)
- General
Mills Inc. (U.S.)
- Kellogg
Co. (U.S.)
- Kashi
Company (U.S.)
- Quaker
Oats Company (U.S.)
- Mars
Incorporated (U.S.)
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Downstream Analysis:
Nutritional bar market is segmented on the basis of type such as protein
bars, meal-replacement bars, snacks bars, whole food bars, and others. Among
all, protein bars is dominating the market followed by meal replacement bars.
Protein bars are rich in protein content which is driving the growth of this
segment.
On the basis of flavors, nutritional bars are segmented such
as chocolates, fruits, peanut butter, savory, spices and others. Chocolate
flavor is dominating the market followed by peanut butter. However, fruits
segments is expected to have a steady growth over the forecast period.
Based on the distribution channel, nutritional bars are
segmented such as store based and non-store based. However, nutritional bars
are mainly sold through grocery wholesalers, retail stores and food service
providers.
Regional Analysis:
The global food bar market is segmented into North America, Europe, Asia
Pacific and rest of the world (RoW). Asia Pacific is dominating the market for
nutritional bars and is expected to be the fastest growing market over the
forecast period. In Asia Pacific, India and China are the major contributors to
the nutritional bars market revenue. Increasing health awareness among the
growing population is driving the growth of nutritional bars in this market.
In North America, the U.S. holds the major nutritional
bar market share. Moreover, busy work life is driving the nutritional bar market
in the European market. Additionally, continuous innovations will positively
impact the market in rest of the world.
Market Segmentation:
Nutritional bar market is segmented on the basis of type, flavor,
distribution channel and region.
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