Mouth Fresheners Market Forecast By Application, Growth by Type, Shares, Key Player, Region.
Market Highlights
In the global market, there are a variety of mouth
fresheners available for consumers and demands for mouth fresheners rely on the
preference of consumers based on product type, flavor, size & quality of
the product. Due to this, established market players are providing huge number
of options for consumers to choose mouth fresheners according to their
requirements. There are different types of mouth fresheners available in market
such as mouth sprays, flavored candies, breath strips, chewing gums, mouth wash
and many more. A wide range of flavors such as mint, menthol, fruit flavors,
chocolate, and spices & herbs are also added to the mouth fresheners to
give an appeal to the products. For the consumers prefer low sugar or
sugar-less products, sugar-free mouth fresheners are available in market. The
global mouth fresheners market by application is projected to grow with a
significant growth rate of 7.1% from 2019 to 2024 and reach a market value of
USD 2.2 billion by the end of 2024. The consumption of tobacco & alcohol
along with smocking is increasing leading to the oral health disorders such as
stained teeth, plaque, bad odor, oral infection and mouth sores. The
abovementioned factor is highly influencing the consumers towards buying mouth
fresheners, which is further boosting the market growth globally.
Key Players
Some of the key players in the Global Mouth Fresheners
Market are Nestlé (Switzerland), Ferrero (Italy), Perfetti Van Melle Group B.V.
(Italy), Cipla Inc. (India), Mondelēz International (US), Johnson & Johnson
Services, Inc. (US), Harsh Nutricare (India), Mars Incorporated (US), Ferndale
Confectionery Pty Ltd. (Australia), Haribo GmbH & Co. Kg (Germany), Leaf
Holland B.V. (Sweden), Zed Candy (Ireland), The PUR Company Inc. (Canada),
Hager Worldwide. (US), INVENTZ Lifesciences (India).
The global mouth fresheners market has been segmented on
the basis of type, category, distribution channel, and region.
Based on type, the global mouth
fresheners market has been segmented into mouth sprays, flavored
candies, breath strips, chewing gums, and others. The chewing gums segment is
expected to dominate the global mouth
fresheners market forecast due to the increase in the number of habitual
gum chewers and growing consumer interest in energy gums, functional gums, and
nutraceutical gums. It is consumed globally in different flavors such as
watermelon, cinnamon, banana, blue raspberry, lemon, strawberry, apple, cherry,
peppermint and many more. Innovation done by manufactures of chewing gums by
introducing several flavors, along with different size and shapes in gums is
attracting more consumers. Attractive packaging also acts as a major driver
of chewing gum market. However, the mouth spray segment is expected to grow at
the fastest rate during the forecast period. The global mouth spray market is
largely driven by factors such as consumer inclination toward impulse purchase
and awareness towards oral care. The most common flavors of mouth spray include
cinnamon, spearmint and peppermint. With a handy pocket-sized spray bottle, the
oral sprays are precise and convenient to use and quite popular among
consumers, which is influencing the growth of mouth spray market.
Based on category, the global mouth fresheners market has
been segmented into sugar-free and conventional. The conventional segment
is expected to dominate the global mouth fresheners industry since the price
for conventional mouth fresheners are reasonably low and are easily available
with numerous flavors in all the retail stores. The sugar-free segment is
expected to register the highest CAGR during the assessment period as
sugar-free mouth fresheners are popular among consumers who are either diabetic
or prefer low sugar products.
On the basis of distribution channel, the global mouth
fresheners market has been bifurcated into store-based and non-store-based.
The store-based segment, being further segmented into supermarkets and
hypermarkets, convenience stores, and others, is expected to dominate the
global market with the store-based segment generating the highest revenue owing
to strong vendor networks and high product appeal. The non-store-based segment
is expected to register the highest CAGR during the assessment period owing to
technological advancements in the e-commerce industry and growing consumer
preference for online purchase.
Industry Updates
March 2018: Ferrero has launched Tik Tak’s first
gum product to the US in early 2018. Tik Tak gum fresh mint won The Most
Innovative Product award in gum and mint category in Sweet & Snacks Expo in
2017.
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Regional Analysis
The global mouth fresheners market has been segmented, by
region, into North America, Europe, Asia-Pacific, and the rest of the world.
The North American natural mouth fresheners industry is
expected to dominate during the forecast period. North America is the largest
market for gum, mint and breathes fresheners. With the increasing rate of
smoking and alcohol consumtion among consumers, the demand for mouth fresheners
is also rising gradually and further driving the market growth. Easy
availability of mouth fresheners in both online and offline retail stores is
another factor helping to boost the regional growth of mouth fresheners.
The mouth fresheners market forecast in Asia-Pacific is projected
to grow at the fastest rate from 2019 to 2024. Increasing awareness of
people towards maintaining oral hygeine is expected to make the mouth freshenrs
industry a lucrative market during the forecast period. The companies are
offering mouth fresheners with different forms, varities of flavoures, and
attactive colors, which is further boosting the sale of the products and
helping in the regional market growth.
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