Bleaching Agents Market Forecast, Share with Regional Portfolio, Gross Margin, Key Driven, Size
Market Overview
According to Market Research Future (MRFR),
the global bleaching agents market is projected to expand significantly from
2017 to 2023(forecast period) due to the growing use of bleaching agents in the
food and beverage sector for better texture and appearance.
Bleaching agents are agents that make
things colorless or whiter. Some names for bleaching agents include whitening
agents, whiteners, and bleaching agents. Specific bleaching agents are used as
food additives to discolor food, enhance the texture, and overall appearance of
the product.
Market Dynamics
Bleaching agents induce chemical reactions
in food, including oxidation and reduction, to degrade food colour. The most
widely used bleaching agents are hydrogen peroxide and sodium perborate used in
food industries. Commercial bakeries typically use azodicarbonamide to bleach
flour which makes flour whiter. In addition, bleaching agents also alter the
structure of the dough, reinforce the gluten fiber and add elasticity to the
dough. USFDA (Food & Drug Administration) acknowledges bleaching agents as
GRAS (Generally Recognised as Safe) and permits bleaching agents in baked goods
and flour up to a maximum of 45 parts per million. The market for bleaching
agents is expected to expand moderately during the forecast period due to the
demand for rapid preparation of food items and enhanced food products with
improved appearance and texture.
Key Players
BASF SE (Germany), Aditya Birla Chemicals
(Grasim) (India), Akzo Nobel N.V. (Netherlands), Evonik Industries AG (Germany), Akzo Nobel
N.V. (Netherlands), Solvay Chemicals Inc. (US), Hawkins, Inc. (US), Spectrum
Laboratory Products, Inc. (US), Gujarat Alkalies and Chemicals Ltd. (India),
and Kemira Oyj (Finland) are some of the key players in the global bleaching
agents market.
Segmentation
The global bleaching agents market has been
segmented into type and application.
Based on type, the market has been
segmented into azodicarbonamide, hydrogen peroxide, ascorbic acid, acetone
peroxide, chlorine dioxide, and others.
The hydrogen peroxide segment is expected
to hold the largest share of the global market for bleaching agents in terms of
value. In the food and beverage processing industry, it is widely used as a
peroxygen agent in products such as flour, baking foods, natural sugars,
natural oils, waxes, gums and starches. The US Food and Drug Administration
(FDA) has affirmed the widely accepted health status of hydrogen peroxide as a
direct ingredient used in food products. Hydrogen peroxide primarily bleaches
and purifies food products, which in effect helps to enhance the quality of
food products.
Based on application, the market has been
segmented into dairy, bakery, convenience food, and others.
Flour in bakery segment is accounted for
the largest share of the global demand for bleaching agents in 2017. Bleaching
agents are used for the whitening of flour, because freshly milled flour has a
slightly yellowish appearance because it contains carotenoids. In addition,
bleaching oxidizes the surface of the flour and increases its capacity for
gluten production. Bleaching of flour helps in the weakening of proteins and in
the maturation of flour for a shorter period of time, making it essential for
flour producers. Some of the most popular flour bleaching agents are hydrogen
peroxide, benzoyl peroxide, and chlorine dioxide.
Regional Analysis
Regionally, the global bleaching
agents market analysis has been segmented into North America, Europe, the
Asia Pacific, South America, and The Middle East & Africa.
Europe is seen to produce most of the
revenue for the bleaching agents industry due to the high consumption of bread
and bread products requiring high use of flour bleaching agents. Consumers in
the area are heading towards better and safer eating habits. Bakers in this
area use bleaching agents for their rapid food processing properties to meet
the increasing demand for baked product consumption.
Due to increasing living standards which
demand enhanced food products in terms of appearance, texture and taste, North
America shows a strong market share in bleaching agents industry.
The Asia Pacific is expected to be the
fastest-growing market for food bleaching agents. China, India, Japan and
Australia are among the major countries with growth potential in this market.
Because of lower prices in the region, the evolving economies studied in the
Asia Pacific region are experiencing a significant demand for flour used in
various food applications and the baking industry. In addition, conventional
at-home meals are increasingly being replaced by on-the-go breakfast snacks and
meals due to the rising urban population, higher disposable incomes and
changing lifestyles of the people in the region.
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