Antiperspirants and Deodorants Market: Regional Segmentation, Top Companies, Share, and Forecast
Antiperspirants and Deodorants Market Overview
The global antiperspirants and deodorants
market are expected to exhibit a strong 3.5% CAGR over the forecast period,
according to the latest research report from Market Research Future (MRFR). The
global market is mainly propelled by the growing demand for the antiperspirants
and deodorants from younger demographics. Younger demographics around the world
are getting more and more affluent due to the increasing job availability in
emerging regions. This has resulted in an increasing demand for the
antiperspirants and deodorants market, among others. Increasing attention being
paid to personal hygiene by youth demographics is likely to be a major driver
for the market over the forecast period.
Competitive Analysis:
Leading players in the global antiperspirants
and deodorants market include Church & Dwight Co. Inc., CavinKare
Pvt. Ltd., Benetton Group SRL, Godrej and Boyce Manufacturing Company Limited,
L’Occitane International S.A., Colgate-Palmolive Company, Avon Products Inc.,
L’Oreal S.A., Beiersdorf AG, Kao Corporation, Coty Inc., Unilever plc, the
Procter & Gamble Company, Nike Inc., and Henkel AG & Co. KGaA.
Leading players in the antiperspirants and
deodorants market are likely to focus on developing a wide range of products in
the coming years. Having a range of smells in the bag is likely to emerge as a
major market growth driver over the forecast period. Having a wide product
range allows a company to attract a wider range of audiences. Due to this,
significant development efforts are also likely to be undertaken in the global antiperspirants
and deodorants market in order to come up with new and innovative smells.
Segmentation:
The global antiperspirants and deodorants industry
is segmented on the basis of form, distribution channel, and region.
By form, the global antiperspirants and deodorants
market is segmented into sprays, roll-on, sticks, and others. The sticks
segment accounted for the largest share in the market in 2018. However, sprays
are likely to dominate the global antiperspirants and deodorants market over
the forecast period.
By distribution channel the antiperspirants
market analysis is segmented into store based and non-store based. Store-based
distribution is likely to be the major revenue generator over the forecast
period. The demand for online selling of antiperspirants and deodorants is also
likely to be a major driver for the antiperspirants and deodorants market over
the forecast period.
Which region is expected to dominate the
antiperspirants and deodorants market?
Regional Analysis:
Asia Pacific is expected to dominate the
global antiperspirants market over the forecast period due to the growing
volume of demand in the region. The increasing disposable income of youth
demographics in Asia Pacific is likely to be a major driver for the global
market over the forecast period. Countries such as India, China, Thailand,
Indonesia, and Korea are likely to present the market with significant growth
prospects over the forecast period. The increasing presence of major players in
the Asia Pacific region is also likely to be a major driver for the Asia
Pacific market over the forecast period. Strong prospects for antiperspirants
and deodorants in urban centers in emerging APAC economies are likely to remain
the major driver for the market over the forecast period. Changing lifestyles
of consumers and the increasing spending on new, innovative personal grooming
products in Asia Pacific is likely to be a major driver for the market in the
region over the forecast period.
North America is also likely to hold a
strong share in the antiperspirants and deodorants market over the forecast
period due to the growing demand for antiperspirants and deodorants from youth
as well as older demographics. Rising awareness about personal grooming and odor
masking has resulted in a growing demand for antiperspirants and deodorants in
North America. Rising demand for innovative smells and packaging is likely to
be a major feature of the antiperspirants and perfumes
deodorants market in North America over the forecast period.
Europe is also likely to be a major
regional market for the global antiperspirants and deodorants market due to the
strong growth in Western Europe.
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